Liverpool switch kit to New Balance
Liverpool have announced the biggest kit supplier deal in their history, having signed a multi-year partnership with New Balance.
The club will switch to current brand Warrior's parent company from next season.
Liverpool signed a six-year deal with Warrior in 2012 which was worth £25million a season, with the club estimating they could make as much again in additional merchandising - making the whole package worth a potential £300million.
"Like Liverpool FC, New Balance has over 100 years of heritage and a global footprint," said Liverpool's chief commercial officer Billy Hogan said.