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Monday 18 December 2017

Chelsea sign £40m-a-year shirt deal

Handout photo provided by Chelsea FC of Yokohama Rubber Chairman Mr Nagumo with Chelsea manager Jose Mourinho during the announcement of Chelsea's New Shirt Sponsor Yokohama at Stamford Bridge, London
Handout photo provided by Chelsea FC of Yokohama Rubber Chairman Mr Nagumo with Chelsea manager Jose Mourinho during the announcement of Chelsea's New Shirt Sponsor Yokohama at Stamford Bridge, London

Chelsea have announced The Yokohama Rubber Company Ltd as their shirt sponsor from next season in a five-year deal which is the Premier League leaders’ largest commercial deal to date.

 

Chelsea, who agreed a 10-year kit deal with adidas worth in the region of £300million in June 2013, said the size of the deal with tyre manufacturer Yokohama Rubber was commercially sensitive.

But it has been reported the five-year contract is worth £40million per season, second only in the Premier League to Manchester United’s deal with US car manufacturer Chevrolet, which is worth £47m per season.

Yokohama Rubber replaces Korean electronic giants Samsung, which has sponsored Chelsea since 2005 in a deal which was re-signed in 2013 and worth a reported £18m. Chelsea hope the shirt deal will help the club, owned by Russian billionaire Roman Abramovich, in their bid to be self-sufficient.

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