Social media has been going into overdrive ahead of Celtic Warrior Gym fighter Ray Moylette's title fight with Larry Fryers in Boston on Saturday next.
But New York-based Fryers has zero interest.
"I haven't a clue about that," he claims, shrugging off the hype. "We're two guys who want to progress and the only way to do it is to fight each other. It's what we have to do and I'm looking forward to it."
With the New England States title up for grabs, and with both fighters coming into this fight off a loss, both men know what's at stake.
"Nobody likes to lose," says Larry. "That's what drives me on. I know what it feels like to lose and it's not a great feeling. I want to get the winning feeling back again and that's exactly what I'm going to get on 14 March."
Working out of New Rochelle, upstate from Manhattan, Fryers (11-2, 4 KOs) has been under the radar on this side of the Atlantic by comparison to the more high profile Moylette (11-1, 4 KOs).
Chris Algieri is just one of the names Monaghan man Fryers has been sparring with ahead of next week's fight.
"Me and Chris have been working together for over a year," he reveals. "We've been helping each other. I was his main sparring partner when he fought Tommy Coyle. If I have a fight coming up he happily jumps in to help me. And vice versa."
Since he joined the pro ranks four years ago Fryers has had some memorable fights.
"The most satisfying fight was probably when I beat Charlie Natal," he recalls. "That was a big scalp. I was 5-0 at the time and he was 9-0."
Last year he fought Dakota Polley on the Terence Crawford-Amir Khan bill at Madison Square Garden.
He describes his emphatic UD as "a great achievement to win on the biggest stage in world boxing."
Fryers loves his job and his enthusiasm is obvious.
"Last July, when the fight with Ray Moylette fell through, I fought anyway and Mickey Ward was at Ringside," he reveals. "He was my idol when I was growing up in Clones. I still hold him in high esteem and getting a chance to put on a show in front of Mickey Ward was the stuff dreams are made of."
He's mixing in elite circles on the East Coast.
"I met Mickey Ward again this year and we hung out for about two hours chatting away," he says. "Guys like him and Chris Algieri are all down to earth guys. They're sound."
"Camp has gone great," he says. "My mentality is 100 percent for this fight. I'm ready to rock'n'roll."