Wednesday 22 November 2017

Kenny to rebuild his empire

Kit deal hands Dalglish £25m a year to use

KENNY DALGLISH will be given the green light to wade into the transfer market after Liverpool agreed a huge new £150m kit deal with Boston-based Warrior Sports.

Guaranteed £25m a year for the next six years, Anfield owner John Henry and Dalglish now have the firepower to compete in the present, and the next transfer window in a serious way.

The contract is the second most lucrative in world football next to Barcelona's £26.3m a year nest egg from Nike and considerably more than Manchester United's current deal with the same sponsor.

Dalglish's priority is to find front-runners quickly to make up for £35m misfit Andy Carroll's poor form although Liverpool's first activity in the January window was to sign promising 19-year-old midfield playmaker Joao Carlos Teixeira from Sporting Lisbon for just under £1m

Liverpool managing director Ian Ayre described the new deal as "a landmark" for the club and took a parting swipe at former sponsor Adidas.

"We are disappointed that Adidas seem to point to a lack of European football as the reason not to agree a new deal and (they) cannot see that we are on a par with the biggest football brands in the world," said Ayre.

Promoted articles

Entertainment News