GAA Director General Paraic Duffy has conceded that the International Rules Series is in doubt amidst growing apathy for the event in Australia.
Just 22,921 turned out in Melbourne last Friday to watch Ireland's record 44-point victory over an Australian team notable for its lack of recognisible AFL stars.
And with the Cormac McAnallen trophy all but wrapped up ahead of next Friday's second test on the Gold Coast, the series is set to be further reduced to a minor blip on the Australian sporting radar.
"When you have only two countries involved in a competition and in one, through attendance figures, suggests a certain apathy, it does certainly raise questions long term," warned Duffy this morning,
"If this pattern was to continue, if the next game only drew 10,000 then the series is in serious trouble.
"Clearly, there would be concern with the attendance figures - they were disappointing," Duffy said.