TONIGHT sees the Gooseberry Awards being held in the Sugar Club, a now annual homage to all that is shite in Irish entertainment and media.
Favourites in most of the categories read like a who's who from the MOD columns of the past 12 months. Nadine Coyle is hotly tipped to win Worst Album Of The Year, and battles it out for Worst Single with Crystal Swing, who are also tipped to win Worst Irish Act of 2010.
Bertie Ahern is hot favourite for Worst Ad Of The Year, while Neil Prendeville is shortlisted for Worst Irish DJ. I understand if he wins, he's almost guaranteed to polish his trophy in front of the audience.
After winning the gong for Worst Irish Publication at last year's awards for VIP, we were hoping to add to our trophy cabinet by holding on to that gong, and also picking up a prize for Worst Irish Journalist, for which I consider myself now almost over-qualified.
Shockingly, neither I nor VIP are even nominated in either category.
There is no sadder indictment of the high standard of entries this year than my omission from the list, other than some fleeting appearances on the favourite to win Worst TV Show of 2010, Fade Street.
I'd like to say that I'll see you there, but I'm boycotting it.