Thursday 18 January 2018

Time for the 'slo mo' to exit ... fast

If I see another ad in slow motion, I will very slowly go over to my television and, in slow motion, lift my right foot and put it through the screen. Tiny pieces of glass will fly at me, in slow motion, and I will punch the air, in slow motion, giving a feeling of heightened emotion. For some reason, advertisers think that slow motion is the answer to everything. The Dunnes Stores 'Simply Better' ad on at the moment sees parmesan crumbs cascading down a lump of the cheese - one crumb taking two seconds to fall. Bulmers cider sees a very slow bubble make its way into a blade of grass. I am completely over the ol' 'slow mo'. We need to get back to real time, quickly.

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