Taylor Swift (left) is a smart cookie. You wouldn't think that the singer is made of steel but in the last few months she has taken on music industry goliaths like Spotify and Apple, and has won. What's most surprising is her commitment to musicians and ensuring that they get every penny they deserve from their music being broadcast. She must have huge control over her songs. Normally, pop artists' hands are tied so tightly with contracts, they're lucky to get a meal at the end of the day. But Taylor Swift is shrewd and not afraid to speak her mind - and it's paying off.