TV3 has again shown how commercially-savvy it is, as the new series of The Restaurant will not only feature renowned chef Marco Pierre White as a resident critic, it will also be filmed in his Dublin restaurant.
In one fell swoop, TV3 has not only landed a big name, it has also saved itself a fortune by not having to decamp to Wineport Lodge in Athlone to film the show.
There is, inevitably, one tiny problem.
When he appeared as a guest critic on last season's series, Marco came across as bored, charmless and full of himself, and you'd almost suspect he was signed up just so he could promote his restaurant. Surely not?