Has Nicola found her Rhett Butler?
A cynic might suggest that the relationship between Made in Chelsea star Alex Mytton and Irish model Nicola Hughes isn't the real thing.
After all, like so many insufferable couples these days, they seem intent on constantly updating their social media followers with just how fabulous their lives are, with Alex posting a picture of the birthday cakes he laid out for Nicola a few days ago.
But with Nicola due to appear alongside Alex in the new series of MIC, it has given the plummy-voiced lothario a chance to express just how deep his feelings are for Nicola. How exactly did Alex profess his uncontrollable, undying love?
"I think I like her a bit more than Binks," he said. Rhett Butler, eat your heart out.