| 6.9°C Dublin

Charity stunts are getting to be stupid

Yet another stupid viral campaign has hit the internet. It's called "holdacokewithyourboobs". And in case you fear you're missing some subtlety, you're not.

It's just women pinning cans of Coke between their breasts. This "raises awareness" of breast cancer, we are told.

"Raising awareness" is the grown-up version of a kid pointing at a friend and saying they did something stupid "coz Billy did it". It means nothing, justifies nothing and explains nothing.

This campaign is so daft that it actually started as a promotion for pornography that unexpectedly caught on, so someone grafted on a more socially acceptable cause. The best course of action is to it. And go film yourself eating a chilli pepper. Yup, that's a thing now too. Oh, lord.