It was handbags at dawn as Sex and the City 2 fans clamoured to outdo each other in the style stakes at the first Irish official public screening of the movie.
After the stars graced the red carpet in London on Thursday for the premiere, fashionistas turned out in their droves to attend the charity event in Dublin last night.
As hundreds of women donned their sexiest cocktail dresses for the occasion, the film became more of a social outing of epic proportions rather than a simple cinema date.
A number of charitable organisations have organised screenings to coincide with fundraisers, and last night's showing in the Savoy was organised by MSB Events to raise money for the National Breast Cancer Research Institute.
Hundreds of Dubliners queued outside the plush Gresham Hotel for a taste of cocktails and canapes and were greeted by tuxedo-wearing ushers once inside.
But last night was all about the style. One attendee remarked: "We're going to walk out of here and absolutely hate our wardrobes."
Women fought tooth and nail to wear their finest attire in order to limit the pangs of jealousy upon seeing Carrie and Co on the silver screen in their designer gear.
However a charity incentive with some VIP treatment proved the perfect combination for fans, who would have attended the film regardless. Georgina Davis, a breast cancer survivor from Dunboyne, Co Meath, made the drive up to the capital in order to support the cause -- and enjoy a girly night with her pals.
"I had always done walks for breast cancer in previous years, but I decided to become involved with the organisation myself after my own cancer diagnosis," she told the Herald.
Georgina, who has been enjoying a period of remission for the past number of months, wore a black and white ensemble that would have made any fashionista proud.
Liz Hipple, from Bray, admitted that she only attended the screening because of Gerry Ryan. As she was driving to work, she heard the broadcaster speaking about the charity screenings organised for the blockbuster sequel and said it was a pleasant "last memory" to have of the late radio host.
As if the fabulous frocks hadn't been indicative that this was no ordinary film audience -- the second the movie began rolling, any ideas to the contrary were quashed.
At the sight of the opening credits, nearly every member of the audience applauded in excitement and every joke produced a loud holler, a mini applause, and the film's several eyebrow-raising scenes produced loud gasps en masse.
The show may have ended six years ago, but the power of Sex And The City is just as strong as the day it began.