Dublin may be home to the shrine to St Valentine, but not everyone is planning on buying something special for their significant other half today.
Many quote commercialisation as the main reason for not splashing out.
According to a special St Valentine's Day survey, only 55pc of people in relationships will pick up a present for their loved one today.
What's more, it revealed that only 51pc of people will give a card to their partner, while just over a third of will give flowers.
Chocolate is still a favourite gift, although only 33pc of people say they will give their partner something sweet this year.
However, some of those surveyed said they would break the bank by planning a romantic hotel break (9pc) or buying jewellery (7pc),
The research by iReach Insights showed that the most popular option for lovers is an evening over a delicious restaurant meal.
The St Valentine's Day study revealed that one of the most popular activities for loved-up couples this evening will be a night in on the couch.
Some 26pc of those surveyed said they would be staying in and watching a movie.
Another 10pc of respondents said they would be hitting the town for a few drinks, while 11pc said they would go to the cinema to watch the latest release.
Relics of the third century Roman saint can be found in the shrine in the Church of Our Lady of Mount Carmel in Whitefriar Street.
The traditional blessing of wedding rings will be held at the church today by Fr Bernard Murphy.
The ceremony will take place at 11.30am and 3pm for loved-up couples to get their rings blessed before heading up the aisle.
Dubliner Derek Michaels brought some colour to the city centre shrine yesterday, performing romantic colourful poetry on the street.
However, everone loves St Valentine's Day - 73pc of people who took part in the survey said they are not "big fans".
For those who do not make a big effort on the most romantic day of the year, 80pc said they think it is "too commercialised".
The survey involved questioning 1,000 adults about their views on St Valentine's Day and plans on how to celebrate it.