| 7.5°C Dublin

We're Frozen with toy fever as kids start making lists

Close

Abigail (7) and Harry Towler (9) with Orla (9) and Aisling O'Sullivan (5) at the launch of the upcoming nine-day Christmas Toy Show at the RDS. 
All the top toys this Christmas will be available for sale at the Christmas Toy Show, which takes place in the RDS from November 22-30, see www.christmastoyfair.ie Picture Andres

Abigail (7) and Harry Towler (9) with Orla (9) and Aisling O'Sullivan (5) at the launch of the upcoming nine-day Christmas Toy Show at the RDS. All the top toys this Christmas will be available for sale at the Christmas Toy Show, which takes place in the RDS from November 22-30, see www.christmastoyfair.ie Picture Andres

Abigail (7) and Harry Towler (9) with Orla (9) and Aisling O'Sullivan (5) at the launch of the upcoming nine-day Christmas Toy Show at the RDS. All the top toys this Christmas will be available for sale at the Christmas Toy Show, which takes place in the RDS from November 22-30, see www.christmastoyfair.ie Picture Andres

CHRISTMAS morning across the country will be anything but silent if the list of top toys is anything to go by.

Nerf guns, tech watches and dolls from the Disney movie Frozen are among the most sought after gifts from Santa Claus this year.

The list was compiled by toy experts after gathering information on Irish shopping trends ahead of this year's Christmas Toy Show at the RDS.

The nine-day family experience will feature toys along with live entertainment and a Santa experience for all attending.

Director of the show, Patrick O'Sullivan said this is the second year the event has been held in Ireland.

"This year we want to give more accessibility to toys and give children more time with the toys," he said.

Some of the entertainment set out for those writing letters to Santa Claus include Nerf target arenas, a play-doh area and a remote control race track.

Mr O'Sullivan also expressed his delight at the wide variety of toys on display, with the focus not entirely on technology compared to recent years.

"Some of the technological items we have on the list are fantastic, like the Kiddizoom Smart Watch, but seeing items such as loom bands becoming so popular is great. They're so basic, but children love them and it's great to see kids going back to building things to play with," he said.

Retailers are also expecting this Christmas period to be the busiest in years with trends in the first nine months of 2014 showing a 6pc increase.

Frederique Tutt, of Toys Global, industry analyst for the NPD Group, explained that impulse sales and an increased popularity in licenced movies are contributing to the forecasted Christmas rush.

"These two factors suggests that Christmas 2014 might be the best for some time," he said.

The Christmas Toy Show begins on November 22 and runs until November 30.

hnews@herald.ie


Privacy