We use tablets to keep children quiet on holidays
Parents are using tablet computers to occupy children on long journeys, filling them with games, TV and films to keep youngsters quiet going on holidays, research has found.
A survey of 2,000 parents by deals website bespokeoffers.co.uk found that almost half (46pc) with children aged between three and 15 admitted they were dependent on a 'nanny tablet' to keep children occupied during long journeys.
The most popular reasons for deploying a tablet were to end cries of 'are we there yet?', stop back seat tantrums and to enable parents to properly focus on driving.
Some 40pc said they have purchased a secondary tablet for their children, a statistic that backs up recent findings from the UK's regulator Ofcom that found one in 10 toddlers had a tablet, as did more than 70pc of five to 15-year-olds.
The parents added that a child-friendly "rough and ready" tablet always travelled with them.
Managing director of bespokeoffers Ronnie Denholm said: "We are a nation of gadget lovers, and the rise of the 'nanny tablet' shows how ingrained this technology has become within family life.
"Our research shows that tablets are becoming a vital holiday companion, as parents increasingly use them to keep children occupied on long summer journeys."
The research also found that the average modern child now owns €530 worth of gadgets by the time they're seven, and €770 worth by the age of 15.