Vodafone sees 101,000 fall in mobile users
Vodafone has lost 101,000 Irish mobile phone customers in the last 12 months, according to its latest financial report.
The figure represents Vodafone's steepest fall here in recent years.
Vodafone, which remains Ireland's largest mobile operator with 38pc of the market, also saw its quarterly service revenue fall by €18m in Ireland compared to 12 months ago.
The quarterly revenue drop represents a 7pc annual decline to €245m in its Irish operation.
However, a company spokesman said that the amount of revenue made from each customer has increased compared to three months previously, to €28.70.
He said that this is down to increased revenue earned from those using data services.
The operator has also increased its fixed line broadband customer base by 22,000 to 215,000 compared to the same time last year.
A spokesman for the company declined to speculate on the reason for the fall in mobile customers.
However, the operator says that data demand by its customers rose 65pc year on year, while its 4G network now covers 87pc of the population.
Vodafone's three largest rivals, 3 Ireland, Meteor and Tesco Mobile, offer 15GB of mobile data for under €50 per month.
An equivalent data allowance from Vodafone costs over €100 per month. Basic online services such as Facebook now stream video by default, making low monthly data packages less attractive to mainstream customers.
Meanwhile, Vodafone says that trials for a new €450m fibre broadband service in conjunction with the ESB are now completed. However, it says that the new service will not now be available in early 2015 as originally planned.