Monday 18 December 2017

Upwardly mobile ... Irish graduate Emily running new London PR office

Thinkhouse: now there's a PR agency name to conjure up thoughts. Thinkhouse is about youth communications, targeting 18 to 35-year-olds.

After winning Heineken a few years ago after a hard-fought battle with local PR rivals, marketing heads began taking notice of Thinkhouse.

The agency is in the news again. Partners Jane McDaid and David Coyle have won Three mobile. Three sponsors the Ireland football team and its parent, Hutchison Whampoa, bought 02 Ireland from Telefonica. Thinkhouse is also now in the UK. A new office in Shoreditch, in London's digital heartland, is run by Dubliner Emily Cramp (pictured).

McDaid believes there's scope for signing up UK youth brands. Social media like Facebook and Twitter play a part, as do building websites and e-commerce platforms. McDaid's priority is influencing youths with ideas that work as a digital strategy.

Now 12 years on the go, Thinkhouse has its home in Dublin's Fumbally Square, a mere shout from St Patrick's Cathedral.


Clients include Coca-Cola (Coke, Diet Coke and Innocent drinks) and Unilever's Dove, Sure, Lynx and Ben & Jerry's ice cream. Add to that eBay, AOL, Goodfellas pizza, Forever 21 fashion chain and the Movember men's charity.

The agency has added new contracts for concert organiser Live Nation. Irish brands in their hold include Barry's Tea and Follain jams.

Last words to McDaid: "We're brand strategists, digital natives, social animals, publicity seekers, guerrillas and party throwers. We love what we do; we hope you do, too."

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