herald

Sunday 19 August 2018

Two fired for making dog's dinner of task

Vain Apprentice hopeful Vincent Disneur was sent home with his tail between his legs after a surprise double sacking which also saw Alan Sugar fire managing director Ellie Reed.

Disneur's team were deemed the losers in an advertising task after they tried to market a dog food called Every Dog -- despite being advised by a vet that you cannot feed all dogs the same food.

Silver-tongued Irishman Jim Eastwood managed to talk his way out of being taken into the boardroom again, despite taking credit for the brand name, leaving Disneur to carry the can.

Disneur was project manager for the losing team and chose to take Reed and Natasha Scribbins into the boardroom to face the wrath of Sugar.

When the business tycoon saw what a dog's ear they had made of the task, he took the unusual step of sacking two.

Reed thought Eastwood should have been brought in for the boardroom showdown and was pleased to hear Disneur had also been axed, after facing Sugar in each of the five tasks so far.

She said: "When I heard he'd been fired too I felt it was justified because I guess he was probably pretty smug when I got fired.

"He took me and Natasha in strategically -- or didn't take Jim in, who deserved to get fired. So yeah, he deserved to get fired for that."

Reed (33) said she felt she was fired unfairly.

She said: "I wish it had just been Vince. I think in the situation I was one of the people who had been more successful in business and didn't get a chance to shine."

hnews@herald.ie

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