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Tubridy is the winner as he stops slide and gains 27,000 listeners

RYAN Tubridy has managed to attract 27,000 more listeners for his morning show, ending a long period of decline in the popularity of his 2fm slot.

The latest Joint National Listenership Research (JNLR) figures showed that his morning audience increased from 144,000 to 171,000.

It was the biggest jump of any broadcaster in the period, though Newstalk's Pat Kenny also continued to grow his following.

Speaking about the increase, Tubridy said he hoped it would be the start of a good news story for his team.

"It's been a slow burner, but as a team we were committed to making this show work and hopefully this is the start of a good news story for us," he said.

"The listeners make the show, so I'm indebted to them, really. Now it's on with the show."

STRUGGLED

Tubridy was particularly happy, given that he has struggled since taking over the slot from the late Gerry Ryan in 2010.

"It is absolutely great news. Ryan is really happy working on the show at the moment and he has a great young team around him," said an RTE insider.

The show has never been sponsored, but RTE yesterday revealed a new 12-month deal with SuperValu Insurance worth around €200,000.

However, the news wasn't so good for other presenters at the national broadcaster. Sean O'Rourke is still winning the overall war with rival Pat Kenny, but he has lost another battle with his programme dropping 12,000 listeners to 295,000.

At the same time, Kenny's show has increased from 134,000 to 142,000, a jump of 8,000 listeners.

"It's nothing too dramatic this time round, but a gradual climb is always positive," Kenny said about the growth.

Kenny made a dramatic move to the private broadcaster from RTE and took over the slot that was held by Tom Dunne. Since then, his figures have climbed by 89,000.

O'Rourke said he was taking the decline in his stride.

"Ratings will always go up and down, but you just have to keep going. We have a strong show and things have settled down in the past few months," he said.

Elsewhere, both of Marian Finucane's weekend shows have lost listeners.

When compared with last year, her Saturday show was down 13,000 to 350,000 while her Sunday show was down 7,000 to 342,000.

On Today FM, Ray D'Arcy's figures dropped 3,000 to 221,000 while Anton Savage jumped ahead by 17,000, pulling in average audiences of 110,000. Ian Dempsey was static as he held on to his 196,000 listeners.

DJs Dermot Whelan and Dave Moore dropped to 120,000, while 2fm's Breakfast Republic hosted by Jennifer Maguire, Bernard O'Shea and Keith Walsh fell 10,000 to 100,000.

hnews@herald.ie


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