Tourism chiefs on mission to Moscow
Mission to woo Russian visitors
TOURISM representatives will travel to Moscow to begin a three-day sales mission in Russia.
The Irish mission has identified significant prospects for developing tourism links with the booming economy.
The mission will involve a programme of meetings and sales calls with the top travel agents and tour operators based in Moscow.
The Irish tourism participants will also meet with over 60 Russian companies involved in the international conferences, events and meetings sector, to introduce them to Ireland's world-class conference facilities.
Irish Ambassador to Russia HE Philip McDonagh will host an event at the Irish Embassy on Thursday.
The mission is part of Tourism Ireland's strategy to attract more high-spending visitors from the emerging BRIC (Brazil, Russia, India, China) tourism markets.
The Russian economy is growing fast and travel is showing similar growth, with over 24 million people travelling outside of Russia each year.
"Russia is one of several rapidly-growing markets being targeted by the Irish Government as part of our focus on tourism and economic recovery," said Minister for Transport, Tourism and Sport Leo Varadkar.
"Russian tourists can benefit from the Government's visa waiver scheme, which makes it much easier for them to visit Ireland as part of a longer trip."