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Tourism body use ‘Kimye’ holiday to 
showcase scenery

Tourism chiefs have moved quickly to capitalise on the publicity generated by Kim Kardashian and Kanye West on their Irish honeymoon.

A new video has been produced showcasing where they stayed during their time here, with the aim of encouraging fans to follow in their footsteps.

They got hitched in a lavish wedding in Florence, where the bride wore a Givenchy haute couture gown.

But the newlyweds then surprised everybody by jetting into Cork airport on Monday for their honeymoon.

Romantic

Reality television star Kim and her recording artist husband jetted out again on Thursday after their romantic break.

Tourism Ireland has now uploaded a film for its more than two million Facebook and Twitter followers, as well as its YouTube channels, showcasing the scenic places the couple visited.

Central marketing director Mark Henry said news that the showbiz couple had chosen Ireland for their honeymoon “was an unexpected bonus for Irish tourism”.

The video showcases the two chosen honeymoon hideaways, the 17th century Castle Oliver in Co Limerick and Ballyfin Demesne in Co Laois.

In addition, it features footage of the Ballyhoura mountains where the couple went cycling, and visitor attractions including the Rock of Cashel as well as Portlaoise where they were spotted at a cinema.

It is the second short film Tourism Ireland prepared about the visit. The first was released when it emerged they were coming here, outlining what the couple might do.

“You can’t buy that kind of publicity,” said Alex Connolly of Failte Ireland, pointing out that the couple have 31 million followers on Twitter between them.

Kim is known to her Irish fans for starring in the family reality show Keeping Up With the Kardashians.

But while it was goodbye to Kimye, the arrival of another celebrity to Irish shores has also sparked huge interest.

Comedy legend George Wendt - known to millions as Norm from Cheers - arrived with his wife, Bernadette, to take a road trip along the Wild Atlantic Way to discover all it has to offer as part of Failte Ireland’s ongoing online campaign to attract overseas visitors to the country.

Wendt is in Ireland for the Sky Cat Laughs Comedy Festival in Kilkenny, where he hosted the very first festival in 1995.

BUZZ

Failte Ireland director of marketing John Concannon said: “These kind of videos help us to create a viral buzz and get people talking all around the world about Ireland.

“We’re extremely grateful to George for sharing his holiday with us - and the rest of the world.”

“We hope that this glimpse of his adventure along the Irish west coast will convince many more of his compatriots back home to come and do the same.”

The video of Wendt’s trip along the western seaboard will be published across all Failte Ireland, Wild Atlantic Way and Discover Ireland digital platforms under the plans.

fdillon@herald.ie


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