Today's guest is Louise O'Gorman, senior account manager at PHD Media

1 Why did you choose advertising as a career?

I always had an interest. Media combines the science behind consumer behaviour and communications strategy to do the job.

2 Where will go on holidays this year?

I Plan to go to every festival in Ireland. Then, off to Biarritz for sun, surf and seaside restaurants.

3 What's the one thing that's always in your handbag?

Paper and a pen so I can note things down when I'm out and about.

4 Have you ever been mistaken for someone famous?

Tina Turner. I'd say it's because we've similar dance moves.

5 Your favourite TV show?

Home and Away for escapism, sunny small-town living and Alf Stewart's life lessons.