Racing PR queen Tamso Doyle (30) has a new entry on her racecard after welcoming her baby girl into the world.
The Herald can reveal how the marketing manager of Horse Racing Ireland (HRI) is "over the moon" after getting 2011 off to a flying start by becoming a first-time mum.
She and her husband 'cash and carry' heir David Cox, have named their new tot India January Cox.
Tamso, 'the face of Irish horseracing', explained how her baby was born around 9pm on Tuesday evening - the 11-1-2011, weighing a healthy 10lbs "on the nose".
And given their new baby's pedigree, it's little wonder the couple are confident she'll follow in their footsteps when it comes to their love of racing.
"We're both over the moon. The bets are on when her first race day will be," Tamso quipped. "We're all doing great. She's fab and cuddly and we're both thrilled."
As well as being a busy PR boss, Tamso's also a keen horsewoman whose family are heavily involved in the racing industry.
She went on maternity leave from work last month and had to miss the Leopardstown Festival for the first time in years as she was due at the start of this month.
The Kildare woman, who has been with HRI since 2002, got married to David at a lavish bash in July 2008, followed by a honeymoon in Hawaii.
Tamso, who also fronted a racing programme, now plans to take a few months off work as she becomes accustomed to motherhood.
But given her passion for the Sport of Kings, she'll doubtlessly be a regular sight at Irish racetracks later on in 2011.
Speaking previously about her job and the task of promotion Irish racing, she said it was a constant struggle to keep things fresh.
"We're in the competitive entertainment business and have to provide what racegoers want.
"We've the best horses and horse people in the world, but must keep working on the product -- facilities, catering, etc -- to go with it.
"Securing guaranteed funding is, of course, the big issue," she explained.