Taylor Swift's 1989, the strongest pop turn for the long-time country singer, has roared to the top of the Billboard 200 album chart with the biggest opening week in a dozen years for the declining album sales industry.
Backed by No 1 hit Shake It Off and weeks of TV appearances, 1989 sold 1.3 million copies, according to figures compiled by Nielsen SoundScan.
It not only goes platinum by selling more than a million units,it becomes the top-selling album released this year.
But the best opening week since rapper Eminem's The Eminem Show in 2002 may not mean much to a recording industry grappling with consumers shifting from physical albums to streaming.
"It means less for the music industry than it does for Taylor Swift," said analyst Bill Werde, a former editor of Billboard. "What we've seen over the last few years is that Taylor seems to be the last human standing that can move these kinds of albums."
Album sales are down 13pc so far compared with last year on top of an 8pc decline in 2013, according to Billboard.
Swift (24) has leveraged social media to push her fifth and most pop-oriented album to date, sharing photos of fans posing with the album to her 46.2 million Twitter followers.
She has appeared widely on television in the past few weeks, including serving as a mentor to contestants on NBC's popular TV singing contest The Voice.