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Super strategy bears fruit for ray

Musgrave marketing director Ray Kelly (inset above) has been named Marketer of the Year. Kelly won the coveted award for the SuperValu strategy he developed.

The DDFH&B agency created the 'Say Hello' and 'We Believe' advertising campaigns, focusing on quality, value and being local. Pictured at the awards lunch in Dylan McGrath's Fade Street Social restaurant are Paul Farrell, Davy Stockbrokers; Ruth Bailey, GloHealth and Lisa-Nicole Dunne of Focus Ireland.