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Sun's 'date with Page 3 girl' advert is banned

An ad for The Sun newspaper's fantasy football competition has been banned for offering the "sexist and offensive" prize of a date with a Page 3 girl.

An email sent to subscribers of the competition said those who recruited 10 players or more to their league would be entered into a prize draw for a date with one of the models.

"We might even let you pick which one, so feel free to start your research now," it added.

Britain's Advertising Standards Authority (ASA) received 1,036 complaints claiming that the offer of the date was sexist and objectified women.

Many of the complainants also believed the date offer was an incentive to gamble and therefore socially irresponsible.

PAINTBALLING

News UK & Ireland Ltd said page three "celebrities" had been connected with Dream Team promotional activity for around six years and a number were Mini League chairmen.

The Sun said approximately 93pc of the recipients of the email were male and comprised either previous or current Dream Team players and it did not believe the email would cause offence to these people.

It also said the date with a Page 3 girl was not the only prize on offer, and customers could also win a paintballing session or £50 (€64).

Upholding the complaints, the ASA said: "We considered that to offer a date with a woman as a reward was demeaning to women and objectified those offered as prizes."

hnews@herald.ie


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