Sponsorship to fall 2pc
Sponsorship spending in Ireland is due to fall by 2pc to €123m this year.
Last year the market dropped by six points after a decade of double-digit growth. Dublin agency Onside Sponsorship said that rugby and GAA will see most growth.
Aviva's naming rights for the new Lansdowne Road stadium was 'best in class' for 2010, followed closely by Guinness and O2. Brian O'Driscoll was Ireland's most marketable personality for brand appeal, followed by boxer Katie Taylor (pictured right).