Shoppers opt for own-brand labels
STRUGGLING consumers may have slashed their grocery bills but the sale of own-brand products has jumped by 4.5pc.
However there was only a 0.4pc growth in branded goods as shoppers were hit by the realities of Budget and wage cuts.
Tesco's market share increased from 26.3pc to 27.4pc, while Dunnes fell slightly from 23.9pc to 23.3pc and Aldi posted sales growth of 23.6pc.
Grocery inflation remains at 3.9pc for the 12-week period ending 23 January -- the figure is based on more than 75,000 identical products compared year-on-year.
Commercial director at Kantar Worldpanel, David Berry, said customers were turning to more basic products.