Monday 11 December 2017

Shelbourne style butler Marietta Doran Manhattan-bound to champion Irish design

The Shelbourne introduces Marietta Doran as their Style Butler
The Shelbourne introduces Marietta Doran as their Style Butler

When it comes to looking good, Marietta Doran knows her stuff.

Marietta is the Shelbourne Hotel's resident style butler, helping guests find five-star ensembles when they lose their luggage or feel in need of a makeover.

She's one of four butlers at the Shelbourne - the others being a floral butler, a genealogy butler and a general butler.

Marietta will be leaving the hotel's plush surroundings next month and heading to Manhattan to attend New York Fashion Week.

The chic stylist will be championing Irish designers as part of an exclusive Irish design showcase.

"It's called the Ireland Fashion Showcase. I founded it myself and I'm working on it with co-founder of Kerry Fashion Week Orla Diffley," said Marietta.

"It takes place at the Irish Consulate in New York on September 10 and we're bringing over 10 designers who will showcase pieces from their spring/summer 2016 collections."

Helen Steele, who has dressed Rita Ora and Cara Delevingne, is one of the lucky few to have been selected for the showcase.

She joins Heidi Higgins, Una Burke, Fee G, Jennifer Rothwell and jewellery designer Chupi Sweetman, who is known for creating delicate and romantic necklaces and rings.

Tralee-based milliner Carol Kennelly, bridal designers Delphine Grandjouan of House of Delphine and Caroline Matthews from the UK will also be showing their wares.

Top Irish fashion designer Don O'Neill, who has dressed A-listers including Kourtney Kardashian, Amy Poehler and Oprah Winfrey, will also make an appearance at the New York event.

"We're inviting buyers to the show and the whole thing is to introduce the designers to the American market, increase their profile and hopefully get some new accounts for them Stateside," said Marietta.

The showcase is the first of its kind in many years and received €50,000 of funding as part of a promotional push for Irish design.


While those going to New York are established designers, chief executive of Irish Design 2015 Karen Hennessy has announced the work of a dozen up-and-coming Irish designers will be presented at London Fashion Week next month.

Meanwhile, Marietta is relishing her role as the Shelbourne's style butler.

"For anything to do with style or fashion, I would be the Shelbourne's go-to person," she said.

"There's actually a package available where I meet the guest and take them shopping.

"It's lovely - it takes the hassle out of shopping."

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