TV stylist Lisa Fitzpatrick has described as "madness" the current trend of posting perfect-looking Selfies and airbrushed pics.
Reacting to the news that a new phone has been launched allowing people to adjust the 'beauty' scale on their phone while also giving them whiter teeth and bigger eyes, Lisa reckons it's all gone too far.
"I've never airbrushed," she told the Diary.
"The only thing that I've done is changed the colours in the background of a photo. I am what I am. I think people are self-obsessed."
The blonde has hit out at society's obession with technology and reckons it's time we put our phones down.
"We should all put the phones in the middle of the table and just communicate with each other," she said.
With celebrities like the Kardashians chronicling every facet of their lives in perfect detail, Lisa also believes that the use of some social media apps should be curtailed.
"Snapchat is great for doing things like tutorials and things related to work, like if you're a make-up artist or a hair stylist, but it shouldn't be about your day-to-day life.
"(People who use it become) so self-obsessed, and I think for me, if I'm putting up images relating to my business, it's a case of 'less is more.'
"My advice would be, don't airbrush them. Be happy with who you are and what you look like."
Having shed four stone herself, Lisa has written two hit books dispensing advice about how to look your best, offering top style tips and also about healthy eating.
But she said it's all about having a healthy self-esteem and not bowing down to pressure.
"Confidence is something that you have from within, it's now how you look from the outside," she said.
"You have to learn how to be confident from the inside out and if you're a nice person, a positive person, you can do that, as opposed to being a toxic, negative person."
The mum-of-two has appeared on several magazine covers and said that she's never had any issue with her appearance.
"I've always been happy because I've looked like me. Make-up is a wonderful thing, as is concealer in the right place," she said.
She insisted that she has "millions of bad days".
"I don't wear make-up if I'm not in work. I never have. I love a fresh, clean face and wouldn't wear make-up if I'm not working.
"Even on Ireland AM, the first thing I do afterwards is take off all the make-up," she said.
Lisa will be centre stage at the Mansion House this Saturday when she joins celebs like Miriam O'Callaghan for the LauraLynn black-tie fundraiser.