Sunday 18 March 2018

Row as 'disturbing' lingerie ad shows attack on woman

A video on a luxury lingerie website featuring women in stockings and long boots posing sexually and attacking another woman has prompted complaints it was "disturbing and misogynistic".

The advertisement on Agent Provocateur's website featured a woman in a nightgown answering the telephone before several other women dragged the woman through a house and appeared to attack her body before she reappeared wearing similar revealing lingerie.

One viewer said she believed the advertisement, produced to support the online launch of the brand's new Soiree 2011-2012 collection, was "disturbing and misogynistic", an advertising watchdog said.

The luxury underwear company, which has featured Kate Moss, Kylie Minogue and Rosie Huntington-Whiteley in other ad campaigns, defended the film, saying it was "a unique take on the horror genre with a signature Agent Provocateur sensibility and eroticism".

Agent Provocateur said it always tried to communicate with a sense of humour and did not condone violence in any form. It added the online video had been viewed more than 450,000 times and there had not been any other complaints.

The UK's Advertising Standards Authority (ASA) did not uphold the viewer's objections and said no further action was necessary.

"The ASA noted the online video appeared in the context of the website of a luxury lingerie retailer.

"We acknowledged some viewers might find some of the scenes distasteful but considered the highly stylised nature and clearly fictional content of the video meant it was unlikely to be interpreted by most viewers in the way the complainant suggested," it said.

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