It may not be known for its fashion credentials like Bond Street or Rodeo Drive but Harold's Cross is creating quite a buzz in the fashion world.
Terenure native Peter Love (36) set up Fashion Hothouse 13 months ago to provide a design and production facility for designers here.
It is based in a former cotton mill and allows designers to develop their own lines here, instead of having to go abroad.
Green Mount Mills, its own label, was shortlisted in the the Best Product category at the RDS Showcase fashion extravaganza this week, alongside international rivals from Italy and France.
The range is now being stocked in Project 51 on South William Street, says Peter, who also works as a photographer.
"We are producing contemporary clothes that are competitively priced," he said of the capsule collection, which has been on show at the RDS.
The Fashion Hothouse has created sample garments for established designers such as Peter O'Brien and Helen Steele, as well as young independents. "We do everything from one-off custom gowns for boutiques to bridal dresses, to larger orders," says Peter.
Some 80 high-end dresses it produced were stocked by Arnotts -- the designer was Johanna Maher.
The service will play a crucial role in helping designers launch themselves on to the national and international stage, says Peter.