Sunday 17 December 2017

Outdoor spend €194m

Spend on outdoor ads last year amounted to €194.6m, down by 5pc on 2010, PML reports.

Given difficult trading for the last three months of last year, it is thought the market may be down by as much as 10pc.


Guinness owner Diageo was the biggest spender, followed by Unilever brands HB Ice Cream, Sure deodorant and Persil.

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