herald

Monday 20 November 2017

Outdoor ads ban in south city clean-up

UNSIGHTLY adverts are to be banned from historic city zones like the south quays and around Trinity College.

Outdated advertising structures are also to be targeted as part of a new council initiative to clean-up the city.

Dublin City Council is inviting members of the public to make submissions on the plan, in which the capital is divided into six zones.

Within Zone 1 -- encompassing the city's Georgian squares, Ballsbridge and other "sensitive" areas -- all outdoor advertisement is prohibited.

Zone 2 consists of districts of "significant urban quality".

"In this zone, outdoor advertisement may be permitted subject to special development management measures," the local authority has outlined.

It includes areas along the north quays, Henry Street and Abbey Street.

Fine Gael's Mary O'Shea said: "If you look up at Bachelor's Walk and all around there, there are big ugly signs and people don't like them."



SUBMISSIONS

Her party colleague Gerry Breen said he welcomes the fact that "for the first time it spells out what is allowable and what will not be allowable".

Mr Breen recommended the public makes submissions on the strategy.

A council spokeswoman said all submissions will be assessed and a report will be prepared for the council.

Any changes to the policy will require a variation to be made to the development plan following a decision of the council members to initiate the variation procedures, she added.

The radial routes leading into and out of the city, Zone 3, are "areas where opportunity exists for the managed provision of outdoor advertising".

The council said: "Subject to compliance with development management standards, the development of outdoor advertising in this zone will be open for consideration."

Ads will also be prohibited in Zone 4, which consists of high amenity areas to the waterways and the coast.

Zones 5 and 6 take in more outlying neighbourhoods where advertising is to be permitted.

comurphy@herald.ie

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