herald

Wednesday 13 December 2017

Our first Disney Store set to open on Grafton Street

IRELAND'S first ever Disney Store will open on Grafton Street early next year.

Entertainment giant Walt Disney has revealed that the official Mickey Mouse merchandise will be on sale at the site of the former Laura Ashley store.

It's believed that the US giant paid up to €500,000 for the lease of the landmark store on the busiest shopping street in the city.

Established in November 1990, Disney Store Europe currently operates more than 100 Disney stores throughout France, Spain, Italy, Portugal and the UK and an online store.

The shop, which is already a draw for shoppers to Belfast and London, is being designed to create an enhanced shopping experience from a child's perspective.

The high-profile toy store opening follows the decision of Hamleys to locate a branch in Dundrum Shopping Centre.

Teresa Tideman, joint managing director of Disney Store Europe, said that the store will be similar in design to the Belfast store, which reopened on August 18.

"The new store promises to delight children and adults through cutting edge technology, quality products and unique experiences, bringing Disney's most important characters and stories to life," she said.

"We look forward to bringing the Disney magic to the Republic of Ireland next year."

Meanwhile, Laura Ashley workers have been protesting over redundancy terms offered by the Malaysian-owned company.

Laura Ashley claimed in a statement last week that its Grafton Street property was no longer suited to its range of products, "thus affecting its profitability".

The company was accused of behaving "abominably" towards staff from its Grafton Street branch by the workers' union. The store closed last week and some workers have been offered part-time work in Laura Ashley's six other stores in Ireland.

clairemurphy@herald.ie

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