Three-quarters of parents with smartphones share apps with their children and more than a third consider them to be an "integral" part of family life, according to a study.
HALFof parents (49pc) are happy to spend money on apps each month, despite a mountain of those available for free, just four years after the first one was downloaded, the poll of 2,000 parents for Disney found.
The study revealed 75pc share apps with their children, 20pc spend up to £10 each month and more than half (56pc) have downloaded an app at the request of their children, while 37pc see them as integral to family life.
More than half of parents (56pc) had to have their child teach them how to use apps, while 38pc of children had taught their grandparents how to use the technology.
Despite being created specifically for mobile devices, 76pc of children play apps most often in the home.
Paul Brown, general manager of Disney's interactive media business in Europe, said: "This research shows that families are choosing apps as a way to engage in immersive entertainment and we will continue to create and expand our range of mobile storybooks, games and comics."
Meanwhile, a new app has been launched to advise young adults when to seek shade after research found that a fifth of 18 to 24-year-olds never wear sun cream. The study, conducted on behalf of Solaveil, also found that men are twice as likely not to wear sun cream as women.
The poll of 1,000 adults found 15pc of men and 7pc of women thought you never needed to wear sun cream unless firstname.lastname@example.org