Wednesday 13 December 2017

Off the Rails stars seek us investors for fashion app

STYLE gurus Brendan Courtney and Sonya Lennon are set for a Stateside move as they embark on a €1.5m funding drive for their fashion app Frockadvisor.

The stars of RTE fashion show Off the Rails have raised €200,000 so far for the app and are hoping to reach their fundraising goal in six to nine months.

Frockadvisor, created last year, links fanshion fans and boutiques online. Brendan said the app is "the most exciting thing that I have done in my life, I'm able to combine fashion, technology and television, I love that this is completely my output with no one else's permission needed."

He was speaking at the launch of the Dylan hotel's Best Hat Competition, which takes place after Ladies' Day at the Discover Ireland Dublin Horse Show on August 7 at the RDS.


He will be on the judging panel with fashion collaborator Lennon and the pair will also be designing a bespoke Lennon-Courtney creation for the winner of the most stylish hat.

And Brendan believes that a sense of humour is the most important aspect to enjoying Ladies' Day.

"It's a really good excuse for a great day off, if you come to have fun you will have the best day of your life, but if you come to win you will be disappointed and there's about 5pc who do and you can spot them a mile off," he explained.


Fifty boutiques have signed up to the Frockadvisor app and there are plans for a much wider expansion as the pair are engaged in a number of discussions with groups of investors, after making progress in two start-up accelerator programmes based in Silicon Valley.

This includes 500 Startups, the investment competition run in conjunction by famed US investor Dave McClure and Google.

They won a fast track into the programme, which enables them to jump over 2,000 other companies who apply each year to be in contention for a four-month residency in Silicon Valley with the aim of attracting further investment.

"In one year's time, I want Frockadvisor to have 250,000 online users and customers for our boutiques in a range of cities," Brendan said.


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