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'No panic' over Asda sales

Supermarket Asda said it would not be distracted by "gimmicks" and "panic tactics" after voucher offers from rivals contributed to a fall in its quarterly sales.

Britain's big four grocers have lost customers to Aldi and Lidl and are locked in a bitter battle for market share.

Asda, which trails market leader Tesco in annual sales and vies with Sainsbury's to be Britain's second largest grocer, said yesterday that sales at stores open over a year, excluding petrol, fell 1.6pc in the 13 weeks to September 30.


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