herald

Wednesday 13 December 2017

Newstalk starting to see their investment in Kenny pay off as JNLR figures rise

In Dublin's competitive radio market, audience was up last year and Communicorp stations Newstalk and 98FM had most reason to be cheerful, an analysis by media agency OMD of the 2014 Joint National Listenership Research (JNLR) claims. 98FM closed a "widening gap" with rival FM104, thanks the hiring of new presenters and increased ad spend.

Nationally, RTE had a one point dip over the year, as the impact of Pat Kenny (inset) moving to Newstalk becomes clearer. Newstalk will see their investment in Kenny as paying off as they had a 2pc audience rise. OMD says the growth was led by Kenny - in Dublin in particular - and by a strong showing by breakfast duo, Ivan Yates and Chris Donoghue.

CHANGES

Today FM remained unchanged last year. Agencies will be watching with interest how Ray D'Arcy's return to RTE works out and Anton Savage does at Today FM.

Last year saw some changes on the ad sales front. Media Central, run by Gavin Deans, now brings together urban youth stations to deliver audiences 25 and over.

Commenting on the latest book, sales house IRS Plus says a rule preventing local stations from using combined JNLR data in press releases is unfair to them. IRS Plus stations reach over 1.1m listeners each day.

Meanwhile, Radio Nova wants to extend its broadcast reach. The Dublin rock station is to apply to the BAI for a quasi-national licence, allowing it broadcast in Cork, Galway, Limerick, Waterford, Kilkenny and Clare.

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