DEVELOPER Paddy McKillen and his son are set to chase the pink pound by opening a gay bar in Dublin city centre.
The new club called Wilde will host theme nights including cabaret nights and screenings of classic films from July 26.
The Herald understands the venture on Wicklow Street will be targeting a predominantly female crowd.
Other themed nights planned include vintage vaudeville style shows and cocktail evenings.
In a statement, the management said: "The Wilde premises has a capacity of 600 and incorporates a number of distinct areas or zones including a bar, performance space, gallery and private areas.
"The space has undergone major refurbishment and design and its interior was designed by Ann-Marie O'Neill, of O'Donnell O'Neill Design Associates, who also worked on other upmarket hospitality venues such as the award winning boutique hotel The Merchant in Belfast."
They added: "Wilde's mission is to attract a cosmopolitan audience primarily from the gay community.
"The venue will operate as an upmarket bar in the early evenings before introducing an eclectic entertainment programme and club elements later in the night."
In an interesting twist, the original plan for the venue was as a nightclub called VYR which was set to try to take on Lillie's and Krystal in attracting the city's celeb crowd.
But it seems McKillen and his son Paddy Jr felt that the two existing clubs had too loyal clientele and decided instead to chase the pink pound.