Friday 15 December 2017

Marketing: Rothco leads contenders at adland awards night

The great and the good from marketing and adland -- and, no doubt, others too -- will gather in the Shelbourne tomorrow night for the Adfx awards, organised every two years by the Institute of Advertising Practitioners of Ireland (IAPI).

The purpose of Adfx is simple -- to prove to marketers the value of their investments in media advertising.

Evidence is provided in the shape of sales results, increased market share, higher profits and a better image for the advertised brand. So who's in the running for bouquets?

Well, Rothco has six campaigns shortlisted. The agency has two campaigns in the corporate, finance and services category, for AIB Better Ireland and Aviva.


In the new launch and IT/telco and digital categories, Rothco is represented by O2, with media by MediaVest. Rothco's two other campaigns are NUI Maynooth and the Crisis Pregnancy Agency, the latter with media support from Carat.

Cawley Nea/TBWA has five campaigns in the running, including two for Topaz, along with work for McDonald's, Blood Transfusion Service and Murphy's Irish Stout, with its catchy Cork theme.

Other agencies on the Adfx shortlist include Leo Burnett, Chemistry, DDFH&B, JWT, Irish International BBDO, McCann Erickson, Ogilvy, OMD, Owens DDB and Publicis QMP. The grand prix winner in 2008 was Irish International BBDO for Green Isle.

No ad awards show is complete without a special guest. This year, film producer and former adman David Puttnam will do the honours. Puttnam's movie credits include Chariots Of Fire, Midnight Express, The Killing Fields and The Mission.

Michael Cullen is editor of Marketing.ie magazine and author of a new comedy book called Ash, Sure What Of It. cullen@marketing.ie

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