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Kinsale pushes the boat out for some craic at the 50th Sharks ads festival

AGENCIES are being canvassed to enter media campaigns at the 50th Sharks advertising festival being staged in Kinsale in September. Several one-off events are planned to mark the Kinsale At Fifty celebrations, including a special awards show in the nearby Inishshannon House Hotel, complete with marquee.

Awards in six media categories will be up for grabs. They include integrated media strategy for budgets both above and below €100,000; a return on investment award; innovative media strategy and use; best use of single media and best use of earned media. Chairing the media jury will be Ron De Pear, ECI's global development director.

UCD's Smurfit School of Business professor of marketing, Damien McLoughlin will also judge the media entries. Two other judges will be named soon. British ad guru Trevor Beattie, whose work includes the famous Wonderbra Hello Boys posters, will chair the creative panel.

Commercials and film director Tony Kaye and Irish filmmaker and musician Nick Kelly are the main speakers. Kaye's new movie, Detachment, starring Adrien Brody and Christina Hendricks from Mad Men, is now in Irish cinemas. Festival manager Fiona Byrne (pictured) says the festival opens with an exhibition of ads and the awards. Media and creative entries close on August 10 and the festival is on September 14/15. Sharks honorary chairman, John Hegarty, creator of Levi's Laundrette and the man who coined the Vorsprung Durch Technik line for Audi, sums up Kinsale best: "Cannes may have the sunshine, D&AD the yellow pencil, but only the Sharks has the craic."