Monday 23 April 2018

Kidding around with style

Model tie-in

CORK-BASED sports lifestyle brand Green Lamb has teamed up with supermodel Jodie Kidd (above).

The collaboration sees the launch of a women's performance clothing collection.

Green Lamb was established in 1989 it designs and markets women's sports clothing.

"Having studied the UK and Irish markets we noticed a serious lack of brands catering for women's fashionable performance clothing. Almost everything that was available was either from a very large sportswear brand or from expensive luxury brands, with very little in between," said marketing director Peter Dwyer. "Green Lamb Jodie Kidd Performance Collection aims to fill that gap in the market with performance clothing specifically designed to perfectly fit British and Irish women"

"We focused on three key features when we first sat down to work on this collection ­- function, fashion and fit."

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