The headband is having a moment, with everyone from Kate Middleton to Vogue Williams opting for the easy-to-wear accessory.
Irish milliner Margaret O'Connor reckons the trend won't be going anywhere any time soon.
"I love a headdress or headband - it's almost a nod to Jackie O," she told the Herald.
"I love making crowns, people feel comfortable in them, and I get so many orders for them. They're glam but easy to wear.
"Kate Middleton has been wearing headdresses for a long time. I started making them about four years ago, so they're not going to go away.
"I think the word fascinator should be abolished," she added, laughing.
Margaret said her career "changed completely" when Lady Gaga wore one of her creations in 2013.
She previously worked on hats with designer Philip Treacy for Kate's wedding to Prince William in 2011.
She has since had hats featured in music videos for bands Years and Years and Walking on Cars.
Margaret thinks people like to add a touch of celebrity in their fashion.
"It does make a difference - if people see someone wearing it, they'll wear it," she said.
"I think it is important to have celebrity influences. Vogue is into her headgear and they suit her."
Margaret (33) owns her own shop in Ennis, Co Clare, having lived in London for a number of years.
She said it takes "drive" to run your own business.
"It is a difficult world and you do have to be a tough cookie to make it," she said.
"If I was to do it again, I'd do it at a younger age. At the same time, I've had an interesting life. I was always double-jobbing but it was rewarding."
Next on her bucket list is to see one of her designs worn at the Met Gala or featured in a film.
Margaret will judge best headpiece at the Great Lengths Mane Event on August 8 in House on Leeson Street at 6.30pm, on Ladies' Day at the Dublin Horse Show.