RTE's Joe Duffy (55) is at an "advanced stage" of a surefire bestseller -- his autobiography.
The popular Liveline presenter is signing a deal with Transworld Ireland to tell the fascinating story of his life from student radical to probation officer and then on to RTE broadcasting star.
He is following in the footsteps of other RTE stars such as Ryan Tubridy, Kathryn Thomas and Gerry Ryan, who all nabbed deals to launch highly publicised books in recent years.
"This is a great deal to get and Joe is naturally delighted about it," said a source. "He's such a well-known personality and has had such a colourful career that there's plenty of good stories for him to tell.
"It's expected to do very well for him, given his high profile and the fact that he's well known for shooting from the hip when it comes to his opinions on things. He's no stranger to a bit of controversy."
Speaking about the new book, Joe made a surprising admission to the Herald: "My main worry is, 'Will anyone be interested?'"
The former student leader insists it will be all his own work.
"There'll be no ghost-writers. I like writing and have been thinking about doing a book for a while," Duffy said.
Transworld publisher Eoin McHugh said Duffy's life story was a "fascinating journey".
He said it would cover all the stages of his life, from his childhood in Ballyfermot, getting into Trinity, becoming president of the Union of Students in Ireland, and his more recent career on Liveline.
Married with three children and living in Clontarf, Duffy joined RTE Radio as a producer in 1989 and worked on several programmes, including the Gay Byrne Show.