Saturday 20 January 2018

Irish designer to the stars Simone will open her first store in London

Simone Rocha
Simone Rocha
Rihanna wearing one of Simone's designs

Top fashion designer Simone Rocha is to open her first boutique in London.

The Ranelagh native has taken the fashion world by storm since she graduated from top London fashion school Central Saint Martins.

Her brand's first store will be on London's trendy Mount Street.

"It will be a very personal, intimate, interesting and inspiring retail experience, with evolving installations for different seasons," Rocha said.

"I really have a vision for my collections to be in a special, unique place - a very personal creative space with my own identity.

"I felt that with my dad's experience and his sensitivity to space, together we could create a store very personal to me - and to give the clothes a sense of place."

Rihanna wearing one of Simone's designs

Rihanna wearing one of Simone's designs

She said this was just the first of many stores she hopes to open. "I have a plan and I am always trying to push things forward with my collections," Rocha told Women's Wear Daily.

Her father may be acclaimed designer John Rocha, but the 28-year-old insisted she didn't rigidly have to follow her dad's career path.

"It's weird. It's mad. My career was never mapped out like this," she admitted recently. "I know from the outside it probably doesn't look like that, but it's happened really naturally."

In fact, her parents insisted that she attend university if she wanted to work as a designer. "My mum and dad didn't want me to do fashion. They know how difficult it can be," she said.

"But my dad said, 'Well if you're going to do it, you need to go and do the MA with Louise Wilson.'

"And I was like, 'OK. I'm never going to get in, but I'll apply.' And it changed everything (when she was accepted)," she recalled.

Rocha launched her first collection at London Fashion Week in 2010 and was immediately a hit, with celebrities such as Keira Knightley, Alexa Chung and Rihanna all wearing her designs.

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