'Quinn' wiped out of company name
THE 'QUINN' name is being removed from the insurance company, which has been taken over by Liberty Insurance.
The company is to be rebranded under a new 'Liberty Insurance' identity. The Quinn Direct name has already been taken down from landmark offices in Cavan and Blanchardstown.
Staff at the insurer were briefed on the name-change this week. And it is expected that a full rebranding will be unveiled later this week, followed by a widespread advertising campaign.
Quinn Direct was taken over by the US insurance giant Liberty Mutual and the Irish Bank Resolution Corporation (formerly Anglo Irish Bank) in November.
Liberty Insurance is a major international player, and although IBRC and Liberty are joint owners, the group is spearheading the change.
Executive Pat O'Brien is to head up the operation and has already predicted the insurer would make a profit in 2012.
Mr O'Brien has vowed to get back some of the commercial accounts that left Quinn during its period of administration.
Mr O'Brien has spoken of plans to broaden Quinn's breadth of products by targeting a wider range of customers.