Thursday 17 January 2019

Iconic Yellow Pages ad gets modern makeover

The much-loved Yellow Pages fly fishing advert has been given a modern makeover with the main character JR Hartley being replaced with a DJ hunting for a dance track.

The remake of the 1983 original follows the former DJ on the hunt for his lost 90s dance record using the UK online service Yell.

The original showed Hartley, played by actor Norman Lumsden, tracking down a copy of his book Fly Fishing thanks to a listing in the Yellow Pages after an extensive search.

The 2011 version was filmed in London and shows the DJ Day V Lately visiting several independent record shops to find a copy of the trance mix of his original track.

Lately, like Hartley, has a daughter who helps him in his search and finally suggests he use Yell to find a wider choice of independent stores.

David Parslow, UK brand and communications director at Yell, said: "What better way to demonstrate how our offering has evolved over the past few years than to modernise our most iconic advert.

"The campaign will aim to show that Yell now offers more instant information on businesses in the UK than ever before."

The original ad is one of the most popular ever made and has been parodied by comedians including Harry Enfield and Fry and Laurie.

The ad will screen for the first time on ITV1 at 6.55pm tonight.


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