Monday 22 January 2018

IAPI fights with Bus Eireann

Bouquets to IAPI for taking a stand against Government bodies by directing its members to boycott the Bus Eireann advertising pitch.

Given the current climate, it's not asking too much to limit reviews to a final shortlist of five, as recommended by IAPI.

Bus Eireann asked eight agencies to pitch. That's a waste of resources. Any client can get a good idea of the standard of agency work out there from five presentations.

As IAPI chief executive Sean McCrave told Campaign Brief, the institute acts for 5,000 people and a business worth over €2bn. Revenues are down by about a third in the last 18 months.

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