Frozen Snow Glow Elsa dolls has children and shoppers in a tizzy at the Christmas Toy Show in the RDS in Dublin.
Weekend buyers snapped up all available Elsas at the show as the countdown to Christmas continues.
The good news is that all new stocks of Elsas will be raffled regularly for free until Friday rather than offered for sale.
"We will be giving patrons special raffle tickets as they enter the Show and at the end of every hour between 12-5pm we will be picking a lucky winner's ticket out of the hat who will get a free Snow Glow Elsa with compliments of the Christmas Toy Show," said organiser Patrick O'Sullivan.
The Show, which runs until next Sunday, features singing and dancing acts, including teenage band Fresh Ré, kids discos, dance-offs, magicians and puppet shows.
The Santa experience has proved popular. Two giant ride-on tractor-racing tracks, Nerf and Rebelle target ranges, storytime areas, football challenges, and Play Doh Workshops are among the attractions.